Name Labels NZ

We’re proudly New Zealand-owned and operated. What started as a personal solution to lost daycare items has grown into a trusted name tag and label brand loved by thousands of Kiwi families, schools, and rest homes. By choosing us, you're supporting a local business that truly understands what NZ parents and caregivers need.

Our name labels & clothing labels are built to last. Every product is waterproof, microwave-safe, dishwasher-safe, and laundry-safe — including our popular Iron On Clothing Labels and StickOnTags. Whether it’s a school jersey, baby bottle, or lunchbox, you can trust our labels to stay on through every wash and wear.

From toddlers at daycare to seniors in rest homes, our name tags and label range has everyone covered. Label clothes, drink bottles, shoes, uniforms, tech accessories — even sports gear. With bundles tailored for school, camp, daycare, and aged care, you’ll find exactly what you need.

We dispatch our personalised name labels quickly and offer flat-rate shipping across New Zealand. No hidden charges or long waits — just reliable service every time.

Let your labels reflect your child’s (or your own!) personality. Choose from bright, fun label designs or sleek, minimal styles — all customisable with names and icons.

With a 4.8-star Google rating and hundreds of glowing reviews, we stand behind every order. If you’re not satisfied, we’ll make it right — that’s our promise.

Name labels help identify your child's belongings so they do not get lost or mixed up with other children's items. They are commonly used on school uniforms, bags, lunchboxes, drink bottles, stationery, and sports gear. When children spend time in busy environments like schools, daycare centres, or sports clubs, their belongings often end up in shared spaces where identical items can easily be confused. A clearly visible name label makes it simple for teachers, coaches, and other parents to return misplaced items to the right child. Name labels are also useful for family outings, holiday programmes, and sleepovers where children's belongings may be set down and forgotten. Many parents find that labelling items from an early age helps children learn to recognise their own name and take responsibility for their things. Whether applied to a favourite jacket or a pencil case, name labels serve as a practical tool for keeping track of everyday items throughout the year. From daycare and kindy through to primary school and beyond, labels help keep belongings organised at every stage. We offer name labels for adults that are ideal for rest homes, workplaces, and travel. They’re perfect for labelling glasses cases, walking aids, chargers, and clothing, helping keep personal items identifiable and reducing mix-ups in shared living or care environments.

Name labels are useful from the time children start daycare or early childhood education, which for many families in NZ is around two or three years old. This is often when belongings first leave the house regularly and enter environments where many children have similar items. At daycare, children may have spare clothes, comfort items, and bags that need identifying, and staff rely on labels to ensure everything goes home with the right family. As children grow and move into preschool and primary school, the number of items they take each day increases significantly. Labelling early helps establish good habits and reduces the likelihood of items being permanently lost. Even very young children can begin to recognise their own name label, which supports early literacy development. Starting with name labels when your child is young means you are prepared for each new stage of their education and activities without having to rush to organise things at the last minute. Labels designed for daycare and kindy are a practical starting point for families with young children.

The number of name labels you need depends on how many items require labelling and how often you expect to replace labels over time. Most families find that a starter pack of 30 to 50 labels covers the essentials like school uniforms, lunchboxes, drink bottles, and basic stationery. However, if your child participates in sports, music lessons, or other extracurricular activities, you may need additional labels for equipment and gear used outside of school. Families with multiple children often benefit from purchasing larger packs, which can also be more cost-effective. It is worth having some spare labels on hand for new items purchased throughout the year, such as replacement drink bottles or new clothing as children grow. Seasonal items like raincoats, sunhats, and swimming gear also need labelling. Many parents find it helpful to do a label check at the start of each school term to replace any that have worn or to label newly acquired items before they head out the door. Name sticker bundles can be a convenient option for families who need a variety of label types in one order.

Yes, quality name labels are designed to withstand regular machine washing without peeling, fading, or losing adhesion. This durability is important because children's clothing often needs frequent washing, especially school uniforms, sports gear, and everyday play clothes. For best results, follow any care instructions provided with your labels, such as recommended wash temperatures or drying methods. Most labels perform well in standard household wash cycles, though avoiding bleach and fabric softeners applied directly to the label can help extend their lifespan. Tumble drying on a moderate heat setting is generally fine for most label types, but checking the specific product guidance is always worthwhile. Over time, with many washes, some labels may begin to show slight wear, which is normal for any printed product. However, well-made name labels should remain legible and securely attached through dozens of wash cycles, making them a reliable choice for busy families who do laundry frequently. If you are unsure about washing instructions, the application instructions page provides helpful guidance on caring for your labels.

Name labels from Precious Labels are made with child-safe materials and non-toxic inks, ensuring they are suitable for items children handle and wear every day. This includes clothing that sits against the skin, lunchboxes that hold food, and drink bottles used throughout the day. We understand that parents need products they can trust, so quality labels are designed to meet safety standards appropriate for children's products. The adhesives used in stick-on labels and the materials in iron-on labels are formulated to be safe for everyday use in family environments.

Yes, we design name labels specifically for shoes, and they can be a practical solution for keeping track of footwear that often gets removed during the school day. These shoe labels are typically placed inside the shoe on the insole, heel area, or tongue, where they remain protected from the wear and friction of walking. Shoe labels are particularly useful for young children who may not yet recognise their own shoes among a pile of similar pairs after PE or swimming lessons. 

When applying shoe labels, make sure the surface is clean and dry for the best adhesion—the application instructions page offers helpful tips for preparing surfaces. Shoes can be a surprisingly common item to lose, especially during warmer months when children frequently switch between school shoes and sandals or bare feet. Having shoes clearly labelled increases the chances of them being returned if left behind at school, sports practice, or a friend's house.

Our name labels work well on common fabrics such as cotton, polyester, and cotton-blend materials, which make up the majority of children's clothing and school uniforms. These fabrics provide a suitable surface for both stick-on and iron-on labels to adhere securely. Some labels may not perform as effectively on certain specialty fabrics, including waterproof or water-resistant materials, silicone-coated surfaces, heavily textured fabrics, or very stretchy materials like lycra and spandex. The smooth or slippery surface of these fabrics can make it harder for labels to bond properly. For tricky fabrics, sew on labels options from the clothing labels range may be more reliable alternatives. When in doubt, testing a label on a small, inconspicuous area of the garment can give you an idea of how well it will hold up before committing to a visible placement.

Choosing the right type of name label depends largely on where and how you plan to use them. Stick-on labels are versatile and work well on hard, smooth surfaces such as lunchboxes, drink bottles, stationery, books, and plastic containers. They are quick to apply and easy to reposition if needed. For clothing, iron-on labels or tag labels tend to be more durable because they bond directly to fabric or attach to existing garment tags. Iron-on labels are a popular choice for school uniforms and items that will be washed frequently. Tag labels offer a gentle alternative that does not require heat application and can be transferred between garments if needed. Many families find that a combination of label types works best, using stick-on labels for lunchware and belongings, and clothing labels for uniforms and fabric items. Consider your child's daily routine and the items they use most often when deciding which labels to order. Starting with a name sticker bundle can be a good way to discover which types suit your family's needs.

Yes, our name labels can be applied to most school bags and backpacks, helping ensure these essential items find their way home if misplaced. For bags with smooth, hard surfaces such as plastic clips or panels, stick-on labels adhere well and remain visible. Many school bags also have fabric sections where iron-on labels can be applied for a more permanent solution. Some parents prefer to place labels inside the bag, on an interior pocket or lining, to keep personal information less visible to strangers while still allowing the bag to be identified if handed in to lost property. When choosing where to place a label on a school bag, consider areas that are protected from excessive rubbing or wear, as bags often get dragged along the ground or stuffed into cubbies. A well-placed name label on a school bag can save considerable time and frustration when bags inevitably get left behind. Labels from the school, camp, and sports range are designed with these uses in mind.

Our name labels are made from quality material and are designed to resist fading from washing, sunlight, and everyday use, helping them remain legible for as long as possible. The inks and printing methods used by reputable suppliers are chosen specifically for their durability in the conditions labels typically face. However, like most printed products, name labels may show some gradual wear after extended use, particularly on items that are washed very frequently or exposed to harsh conditions. Clothing labels tend to experience the most wear due to regular laundering, while labels on lunchboxes and stationery often last longer because they face less friction and moisture. To help your labels last, follow any care instructions provided and avoid using bleach or harsh chemicals on labelled items. The application instructions page includes tips on how to apply and care for labels to maximise their lifespan. If a label does begin to fade or peel after many months of use, replacing it is straightforward and ensures your child's belongings remain clearly identified. Most families find that quality labels hold up well throughout a school year and often longer.

Our name labels are waterproof and water-resistant, making them suitable for items that regularly come into contact with water or moisture. This includes drink bottles, lunchboxes, swimming bags, and containers that go through the dishwasher. Waterproof labels are designed to withstand exposure to liquids without the ink running, the edges lifting, or the adhesive failing. This durability is particularly important for families with young children, as spills and wet hands are a regular occurrence. When shopping for name labels in NZ, check the product description to confirm whether specific labels are rated as waterproof, as not all labels offer the same level of water resistance. Name sticker bundles often include a mix of waterproof options suitable for different purposes.

Yes, we allow you to add a phone number alongside your child's name. This can be particularly useful for higher-value items or belongings that are more likely to be lost outside of school, such as jackets, bags, or sports equipment. Including a phone number makes it easier for whoever finds the item to contact you directly, rather than relying on the item making its way through a school's lost property system. Some parents choose to include contact details on labels for items taken to holiday programmes, camps, or extracurricular activities where staff may not know the family personally. Labels for school, camp, and sports would benefit from the additional contact information.

Most parents include their child's first name and surname on name labels, which provides clear identification in school and activity settings where multiple children may share the same first name. For younger children at daycare, a first name alone may be sufficient, particularly in smaller centres where staff know each child individually. As children grow and move into larger school environments, having both names becomes more helpful for teachers and administrative staff sorting through lost property. Some families choose to add a phone number for items like bags or jackets that might be lost outside of school grounds. Others include a class number or room name to help with returns within the school. For children with common names, adding a surname or initial helps distinguish their belongings from classmates with the same first name. When ordering labels, consider what information will be most useful for each type of item and setting.  Blank labels can also be useful if you prefer to write names by hand or need flexibility for changing information.

Precious Labels delivery times are extremely fast. We usually dispatch orders the same day, so you receive your name labels within a few business days. Planning ahead and ordering labels a week or two before you need them helps avoid any last-minute stress. Some families find it useful to order labels well in advance of the new school year, during quieter periods when suppliers may have shorter processing times. Keeping a few spare labels on hand also means you are prepared for new items or replacements throughout the year without waiting for a new order to arrive. Ordering a name sticker bundle with extras can help ensure you always have labels ready when needed.

Yes, our name labels can be applied to a wide range of sports equipment, helping keep track of gear that often gets left behind at practices and games. Stick-on labels designed for hard surfaces work well on items such as cricket bats, hockey sticks, tennis racquets, and protective gear like shin pads and helmets. These labels adhere to smooth plastic, wood, and composite materials commonly used in sports equipment. For fabric items like sports bags, jerseys, and training gear, iron-on or clothing labels are more appropriate. Sports equipment can be expensive to replace, and having it clearly labelled increases the likelihood of recovery if lost. Items like mouth guards and goggles can also be labelled using our durable labels designed for the purpose. When applying labels to sports equipment, choose a spot that is visible but protected from the main impact zones to help the label last longer. Many sports clubs and schools appreciate clearly labelled gear, as it makes managing shared storage areas and lost property much simpler for coaches and staff. The school, camp, and sports label range is designed specifically for these active environments.

Most schools in NZ strongly recommend labelling all belongings, and many include this expectation in their stationery lists or school handbooks provided to families at enrolment. While labelling is not always strictly mandatory, it is widely encouraged because it significantly reduces lost property and makes it easier for staff to return misplaced items to the right students. Primary schools in particular deal with large volumes of lost property, especially clothing items like jumpers and hats that children remove during the day and forget to collect. When items are clearly labelled, teachers and office staff can quickly identify who they belong to and ensure they are returned promptly. Unlabelled items often sit in lost property bins for weeks or even entire terms before eventually being donated or discarded. By labelling your child's belongings, you support the school's efforts to manage lost property efficiently while also protecting your family's investment in uniforms and supplies. Starting the habit of labelling from day one helps ensure your child's items stand the best chance of finding their way home. Labels designed for school, camp, and sports cover the range of items children typically bring each day.

When you choose a name label from our product range, each product allows you to add one name. If you select two products, you’ll be able to personalise them with two different names.

Having distinct colours or designs for each child can help younger children identify their own belongings more easily, even before they can read their name confidently.

If your child has allergies, some parents choose to include allergy information on name labels for lunchboxes, bags, or other items as an additional safety reminder. These allergy labels can serve as a helpful visual prompt for caregivers, teachers, and other parents. For example, a label stating a child's name alongside a nut allergy can remind adults supervising lunch or snack times to be aware. Our allergy labels offer specific icons for allergy alerts, making the information stand out. It is important to ensure that your child's school or daycare has full details of any allergies on file and that an appropriate medical plan is in place. Name labels with allergy information work best as one part of a broader approach to keeping your child safe, rather than the sole means of communication about their medical needs.

Yes, name labels can be added to second-hand or hand-me-down clothing, making it easy to pass items between siblings or receive pre-loved items from friends and family. If previous labels are present on the garment, you have a few options depending on the label type. Some older labels can be carefully removed or covered with a new label placed directly over the top. For iron-on labels that have bonded firmly to fabric, applying a new label nearby or on a garment tag may be simpler than attempting removal. Stick-on labels attached to tags can often be peeled off and replaced without damaging the garment. When receiving hand-me-downs, check items for existing labels and decide whether they need updating before sending them to school or daycare. Keeping name labels current ensures that items are returned to the right family if lost, rather than causing confusion with outdated names. Hand-me-down clothing is a practical and sustainable choice for many families, and clothing labels help keep these well-loved items organised as they move from one child to the next. For tips on applying new labels over old ones, the application instructions page may be helpful.

Labelled items are significantly easier to identify and return when lost, reducing the time parents spend searching through lost property bins, contacting schools, or replacing missing belongings. For busy families juggling school runs, work commitments, and extracurricular activities, these small time savings add up throughout the year. Without labels, a lost jumper or lunchbox can mean multiple trips to the school office, awkward requests in parent group chats, or simply giving up and purchasing a replacement. When belongings are clearly labelled, teachers and staff can return items directly to your child or place them in their bag, often before you even know they were misplaced. Name labels also reduce confusion at home when siblings have similar items or when clothing from playdates gets mixed up with your own children's belongings. The few minutes spent applying labels at the start of the year can prevent hours of frustration over the following months. For families managing multiple children, activities, and busy schedules, name labels offer a simple and practical way to keep everyone's belongings organised with minimal ongoing effort. A name stamp can be an especially quick option for labelling large quantities of items in one sitting.